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Case 02

SharkNinja

DTC / Ecommerce

Redesigned SharkNinja support landing page featuring quick actions, product discovery, and self-service tools.
Redesigned SharkNinja support landing page featuring quick actions, product discovery, and self-service tools.

Simplifying Parts & Accessories Discovery

Project Overview

I improved SharkNinja’s Parts & Accessories experience with dedicated search, category filters, and guided buying. The redesign helps customers find compatible parts faster through more relevant results and clearer support options.

The Challenge

The existing page displayed parts and accessories for all units with limited filtering, making it harder for customers to find the right item. The goal was to simplify discovery through targeted search and guided navigation.

[Industry]

DTC / Ecommerce

[My Role]

UX/UI Designer

[Platforms]

Web

[Timeline]

3 Months

Results & Impact

Identified a strong need for model-based discovery: 22.1% of searches were model-number searches.
Introduced dedicated search and category filters to improve parts discovery.
Introduced dedicated search and category filters to improve parts discovery.
Added visible warranty and support links to address key customer pain points.

Key Learnings

Let Data Guide Discovery

Use popular search terms to prioritize categories and recommendations.

Design for Product Compatibility

Make model-based search easier to access.

Design for Product Compatibility

Make model-based search easier to access.

Connect Search to Support

Surface warranty help where customers need it.

Connect Search to Support

Surface warranty help where customers need it.

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