Case 03

ASICS

Fashion / Lifestyle

ASICS GEL-KAYANO 30 Spring/Summer 2023 campaign.
ASICS GEL-KAYANO 30 Spring/Summer 2023 campaign.

ASICS GEL-KAYANO 30

Spring/Summer 2023 Campaign

Project Overview

Designed email campaigns, social media assets, and web banners for ASICS’ Spring/Summer 2023 GEL-KAYANO 30 campaign, following established creative direction and brand guidelines.

[Industry]

Fashion / Lifestyle

[My Role]

Visual Designer

[Platforms]

Desktop and Mobile

[Timeline]

2 Weeks

Outcome

Campaign launched across digital channels.
Delivered email, social media, and web banner assets.
Delivered email, social media, and web banner assets.

Key Learnings

Brand Consistency

Maintain a consistent visual identity across channels.

Cross-Channel Design

Adapt campaign visuals to different digital formats.

Cross-Channel Design

Adapt campaign visuals to different digital formats.

Creative Execution

Translate an established campaign concept into digital assets.

Creative Execution

Translate an established campaign concept into digital assets.

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